5 principles for mobile-first surveys
In today’s mobile dominated world, it’s essential for these devices to be at the forefront of your survey designs.
Here are five mobile-first design principles drawn from years of research on how to optimize your research for today’s multi-device customer.
Make it big
Use big buttons to ensure the response
selection area is large enough for easy touch-screen input.
Increase font size so the question is readable on the small screen.
Cut the clutter
Simplify the content on each screen by stripping out unnecessary graphics.
Use interactive questions that show one item at a time instead of matrix grids.
Swipe and touch tap
Limit point and click, drag and drop, and
typing on a mobile device as these can be challenging on the small screen.
Use mobile first touch tapping and swiping actions.
Survey length
Shorter is better, particularly for mobile-survey takers.
Keep surveys to 15 minutes or less.
Test and re-test
Take the survey as a participant on a number of devices and browsers. If the
experience isn’t good for you, it won’t be for the participant!
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