- Survey design
- Cross tabs modules
When Covid-19 struck, museums, galleries, and performance spaces needed vital audience info to navigate the crisis. Forsta stepped up to help.
When nothing’s normal
When Covid-19 struck, the arts went into freefall. Venues shut. Audiences evaporated. No one knew what was going to happen next. If art institutions were going to keep playing a meaningful part in people’s lives through and past the pandemic, they needed to know what life looked like for their former audiences.
Unleashing a survey of scale
Teaming up with audience research agency Slover Linett, and backed by ten partner organizations, we set out on an unprecedented piece of collaborative research, sending over 2 million surveys to people across the US and Canada. Our Forsta Surveys platform seamlessly managed this mammoth task, and didn’t break a sweat when the sample size overtook the original goal ten times over.
Arts venues with the tools to survive
With a dataset of 124,000 participants, we put together an unparalleled state-of-the-union report. Art institutions across America and Canada got crucial insight into their audience – what they were thinking, and how their behavior had changed. The result? Museums, galleries and cultural institutions making informed choices about how to get through the pandemic, and what to do once they were out the other side.
More customer stories
Closer to customers. Ahead of competitors. Tools used Multi-mode survey design Real time touch-point level reporting Issue resolution alerts Expert feedback consultation For AIG, getting an edge on competitors meant bridging the gap between company and customer. With Forsta in its corner, the insurance giant built a vast, powerful program that listened to customers, and fueled the business with their feedback. The challenge One step removed […]
Getting the balance right for KS&R Tools used Surveys design Data visualizations Live video Digital interviews Text analytics How we helped market research firm KS&R balance keeping their tailor-made approach to research with saving their people time. The challenge Creating custom-made research despite market pressures Making sure their research is custom-made for clients is at the heart of KS&R’s strategy. But around them, […]
Turning satisfaction into a science Tools used Survey design Visual reporting Customer satisfaction analysis Issue resolution alerts World-leading medical device company CareFusion wanted to up their game when it came to customer satisfaction. Forsta helped them build the Voice of Customer (VoC) program to take on the task. The challenge Ad hoc surveys that weren’t telling the real […]
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