- Deck creation
- Infographic dashboards
Marketing research firm M/A/R/C needed a tool that was up to the demands of complex data and intuitive enough for non-programmers to use. We had the software to help.
Joining hundreds of data points, fast
M/A/R/C’s brand-tracking research was time-consuming and complicated. The company had to deal with moving averages, weighted data results and joining hundreds of data points from different sources on the same timeline.
They were also spending extra time creating two dashboards – one for their in-house teams and another for the client. It was our job to make their jobs easier.
Using drag and drop to design dynamic dashboards
Our software lets users build their own interactive dashboards, using drag and drop. For M/A/R/C, this was a game-changer. It meant people with no programming experience could easily create dynamic dashboards – even for complex data.
This saved the company time and gave them the flexibility they needed to keep their clients engaged and their insights relevant.
Cutting dashboard production time by nearly 60%
Rather than four people – including two programmers – spending weeks producing a dashboard, two non-programmers can now build it in as little as a day. On average, the time it takes to build them has shrunk by 50-60%.
That means the promises M/A/R/C makes to clients have changed: instead of three weeks to create their quarterly updates, now they’re ready in five business days.
Reduction in dashboard
Fewer people needed
to create dashboards
Increase in survey
More customer stories
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