Video open ends

Research best practices

Why video open ends?

Forsta’s survey platform enables respondents to submit video open ends, or a video capture via a webcam or mobile video camera. With the video open end, the respondent is asked to record and upload a video in response to a question or exercise in the survey.

The idea here is to provide a way for the respondent to express themselves beyond rating scales. The video open end can serve a similar function as an open end text question, but also be a richer source of data. Studies have shown that respondents say more on video than text open ends.

Visual and audio cues convey emotions in a way that text cannot. From a person’s tone and facial expressions, a video can vividly illustrate how a person feels.