Getting Netpop into developers’ brains
Tools used
- Concept canvas
- Digital diaries
How our software helped marketing research and strategy consulting firm Netpop forge a better approach.
The challenge
Bothering busy people in the name of research
A major tech firm came to Netpop to lay down the challenge: learning what goes through app developers’ heads when they make purchases.
The study wasn’t going to be easy. Seven countries, several languages, multiple international moderators and multi-language translations, different teams in different markets – and a notoriously busy study target.
It all added up to a lot of data that was going to be hard to get and hard to analyze.
With the topic so complex and the timeline so tight, could we pull Netpop over the finish line?
“What I loved about using Forsta for this study was that we were able to get into developer’s brains in a very different way. The topic is very technical— and one that developers naturally approach logically— but we were able to access a much deeper, more emotional side. Left brain really met right brain and it was brilliant.”
Cate Riegner
Co-Founder and Vice President, Netpop Research
Our solution
Worldwide research? Tight deadline? No problem.
Our app allowed Netpop’s research team to do multiple critical tasks: online diary study, screenshot uploads of what developers were doing when they shopped, and craft questions for better info about developers from specific countries. We even gave them advice about scheduling research to avoid the holidays.
The results
Just in time for the high season
Netpop not only got the information it wanted, it completed its study ahead of schedule and wowed its client – just in time for eggnog season.
More customer stories
Closer to customers. Ahead of competitors.
Closer to customers. Ahead of competitors. Tools used Multi-mode survey design Real time touch-point level reporting Issue resolution alerts Expert feedback consultation For AIG, getting an edge on competitors meant bridging the gap between company and customer. With Forsta in its corner, the insurance giant built a vast, powerful program that listened to customers, and fueled the business with their feedback. The challenge One step removed […]
Getting the balance right for KS&R
Getting the balance right for KS&R Tools used Surveys design Data visualizations Live video Digital interviews Text analytics How we helped market research firm KS&R balance keeping their tailor-made approach to research with saving their people time. The challenge Creating custom-made research despite market pressures Making sure their research is custom-made for clients is at the heart of KS&R’s strategy. But around them, […]
Turning satisfaction into a science
Turning satisfaction into a science Tools used Survey design Visual reporting Customer satisfaction analysis Issue resolution alerts World-leading medical device company CareFusion wanted to up their game when it came to customer satisfaction. Forsta helped them build the Voice of Customer (VoC) program to take on the task. The challenge Ad hoc surveys that weren’t telling the real […]
Learn more about our industry leading platform
FORSTA NEWSLETTER
Get industry insights that matter,
delivered direct to your inbox
We collect this information to send you free content, offers, and product updates. Visit our recently updated privacy policy for details on how we protect and manage your submitted data.
