Home Resources Case study Helping Irwin Broh Research catch the wave

Helping Irwin Broh Research catch the wave

Tools used

  • Deck creation
  • Infographic dashboards
  • PowerPoint batch reporting

How our software helped marketing research and business consulting firm Irwin Broh Research (IBR) outrace the recession and the competition.

The challenge

Riding under the economic rip tide

It couldn’t get darker than this. The Great Recession was pummeling IBR’s marine and powersport clientele. Two-thirds of the industry’s business was blasted away. Their clients were tightening their belts and the old style of customer feedback reporting was time wasted.

The market was moving towards flexible, multi-use dashboards with customizable data and IBR was being put to the test. It was up to us to help them ace it.

“Forsta has completely transformed the business model of one of our major divisions, helping us become more strategic and directly enabling us to win, retain and provide more value to client accounts in a new, more challenging business environment. “

Robert J. Rowe
Executive Vice President, Irwin Broh Research

Our solution

Now IBR can go even faster

Our products enhanced IBR’s customer feedback reporting. Now they can give their clients the full picture: their data at a glance, regular updates with the most recent customer insights, and tools to track those insights over time. 

They can easily slice data in different ways with a simple dropdown filter — by year, engine, horsepower (and more) without having to redo reports. They can send updates multiple times each month to quickly identify trends and respond to their customers. Goodbye quarterly reports! 

With organized displays of verbatim answers to open-ended questions, they can search by keyword. And product managers and engineers can address any issues using specific customer descriptions. 

The results

Not just surviving but thriving

IBR was able to save not one but two long-term clients thanks to our dashboard solutions.  

In fact, we became a major selling point for new IBR clients, and helped IBR set itself ahead of the competition.  

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