- Deck creation
- Infographic dashboards
- PowerPoint batch reporting
How our software helped marketing research and business consulting firm Irwin Broh Research (IBR) outrace the recession and the competition.
Riding under the economic rip tide
It couldn’t get darker than this. The Great Recession was pummeling IBR’s marine and powersport clientele. Two-thirds of the industry’s business was blasted away. Their clients were tightening their belts and the old style of customer feedback reporting was time wasted.
The market was moving towards flexible, multi-use dashboards with customizable data and IBR was being put to the test. It was up to us to help them ace it.
Now IBR can go even faster
Our products enhanced IBR’s customer feedback reporting. Now they can give their clients the full picture: their data at a glance, regular updates with the most recent customer insights, and tools to track those insights over time.
They can easily slice data in different ways with a simple dropdown filter — by year, engine, horsepower (and more) without having to redo reports. They can send updates multiple times each month to quickly identify trends and respond to their customers. Goodbye quarterly reports!
With organized displays of verbatim answers to open-ended questions, they can search by keyword. And product managers and engineers can address any issues using specific customer descriptions.
Not just surviving but thriving
IBR was able to save not one but two long-term clients thanks to our dashboard solutions.
In fact, we became a major selling point for new IBR clients, and helped IBR set itself ahead of the competition.
More customer stories
Closer to customers. Ahead of competitors. Tools used Multi-mode survey design Real time touch-point level reporting Issue resolution alerts Expert feedback consultation For AIG, getting an edge on competitors meant bridging the gap between company and customer. With Forsta in its corner, the insurance giant built a vast, powerful program that listened to customers, and fueled the business with their feedback. The challenge One step removed […]
Getting the balance right for KS&R Tools used Surveys design Data visualizations Live video Digital interviews Text analytics How we helped market research firm KS&R balance keeping their tailor-made approach to research with saving their people time. The challenge Creating custom-made research despite market pressures Making sure their research is custom-made for clients is at the heart of KS&R’s strategy. But around them, […]
Turning satisfaction into a science Tools used Survey design Visual reporting Customer satisfaction analysis Issue resolution alerts World-leading medical device company CareFusion wanted to up their game when it came to customer satisfaction. Forsta helped them build the Voice of Customer (VoC) program to take on the task. The challenge Ad hoc surveys that weren’t telling the real […]
Get industry insights that matter, delivered direct to your inbox