Helping Pampers solve a sizing mystery
Tools used
- Survey design
- Digital diaries
We helped Pampers figure out why, for many parents, a size change often meant a brand change.
The challenge
Making sense of a sizing enigma
Pampers were facing a conundrum: as babies and toddlers moved up a diaper size, their parents weren’t sticking with them. Sales data showed Pampers was losing both volume and market share during that time. They wanted us to help them figure out why.
Our solution
Helping Pampers understand parents’ choices
Pampers’ researchers used our platform to design a daily study to target their consumers for three months. The study included diaries, weekly assignments and retail ‘adventures’, as well as product placement. All this gave Pampers more insight into how parents were making their buying decisions, in the moment.
The results
When small changes create big impact
Pampers spotted two big issues: for some parents, if a Pampers’ size was wrong, they’d either go back to a smaller size or switch brands. Others would stick with the larger size and settle for a poor fit.
More customer stories
Closer to customers. Ahead of competitors.
Closer to customers. Ahead of competitors. Tools used Multi-mode survey design Real time touch-point level reporting Issue resolution alerts Expert feedback consultation For AIG, getting an edge on competitors meant bridging the gap between company and customer. With Forsta in its corner, the insurance giant built a vast, powerful program that listened to customers, and fueled the business with their feedback. The challenge One step removed […]
Getting the balance right for KS&R
Getting the balance right for KS&R Tools used Surveys design Data visualizations Live video Digital interviews Text analytics How we helped market research firm KS&R balance keeping their tailor-made approach to research with saving their people time. The challenge Creating custom-made research despite market pressures Making sure their research is custom-made for clients is at the heart of KS&R’s strategy. But around them, […]
Turning satisfaction into a science
Turning satisfaction into a science Tools used Survey design Visual reporting Customer satisfaction analysis Issue resolution alerts World-leading medical device company CareFusion wanted to up their game when it came to customer satisfaction. Forsta helped them build the Voice of Customer (VoC) program to take on the task. The challenge Ad hoc surveys that weren’t telling the real […]
Learn more about our industry leading platform
FORSTA NEWSLETTER
Get industry insights that matter, delivered direct to your inbox
We collect this information to send you free content, offers, and product updates. Visit our recently updated privacy policy for details on how we protect and manage your submitted data.
