Home Resources Case study Learning to speak Culturati’s language

Learning to speak Culturati’s language

learning to speak culturati's language

Tools used

  • Survey design  
  • Panel management  
  • Multiple languages module  
  • Go Mobile App 

Market research firm Culturati needed to keep their mobile-using survey participants engaged – in English and Spanish. 

The challenge

Making surveys work in two languages – and on the go 

Culturati knew how important the Hispanic market was for their research. They’d already built a Spanish-speaking panel – but to keep growing, they needed two things. First, to manage surveys in more than one language. And second, with people filling in 70% of surveys on the go, to keep data quality high when it’s coming in from mobile devices.  

“Forsta allows us to do things in different ways as the industry evolves and is making our lives easier from a lot of different angles. With our previous technologies, sometimes we just couldn’t program a survey to do what we wanted. We’ve learned that with Forsta, there is always a solution. Everything is doable.”

Patrick Elms
V.P. of Research and Analytics, Culturati

Our solution

Saying ‘hola’ to handling multilingual surveys 

Finding a tech provider that could easily handle surveys in more than one language was a challenge for Culturati – until they discovered us. Thanks to the way we configure our tech on mobile devices, Culturati were able to collect better, more accurate survey data every time.  

The results

Boosting completion rates by 25% 

The benefits of the shift were quick. The surveys Culturati created with our help were more intuitive and easier to use, especially for people using mobile devices. People taking the survey are now more engaged and less likely to drop off halfway through. And the big one? Survey completion rates are up by nearly 25%.  

70%

of surveys filled in on mobile devices

25%

increase in satisfaction scores

More customer stories

Case study

Closer to customers. Ahead of competitors.

Closer to customers. Ahead of competitors.  Tools used Multi-mode survey design   Real time touch-point level reporting  Issue resolution alerts  Expert feedback consultation  For AIG, getting an edge on competitors meant bridging the gap between company and customer. With Forsta in its corner, the insurance giant built a vast, powerful program that listened to  customers, and fueled the business with their feedback. The challenge One step removed […]

Read more
Closer to customers. Ahead of competitors.
Case study

Getting the balance right for KS&R

Getting the balance right  for KS&R  Tools used Surveys design  Data visualizations  Live video  Digital interviews  Text analytics  How we helped market research firm KS&R balance keeping their tailor-made approach to research with saving their people time.   The challenge Creating custom-made research despite market pressures  Making sure their research is custom-made for clients is at the heart of KS&R’s strategy. But around them, […]

Read more
Getting the balance right for KS&R
Case study

Turning satisfaction into a science

Turning satisfaction into a science  Tools used Survey design   Visual reporting  Customer satisfaction analysis  Issue resolution alerts  World-leading medical device company CareFusion wanted to up their game when it came to customer satisfaction. Forsta helped them build the Voice of Customer (VoC) program to take on the task.  The challenge Ad hoc surveys that weren’t telling the real […]

Read more
Turning satisfaction into a science

Learn more about our industry leading platform

FORSTA NEWSLETTER

Get industry insights that matter,
delivered direct to your inbox

We collect this information to send you free content, offers, and product updates. Visit our recently updated privacy policy for details on how we protect and manage your submitted data.