Seeing is believing: Visualizing market research data
The proof is in the numbers
2.5 quintillion bytes of data are created every day. But, business leaders still don’t have the insights they need.
The problem is that all this data is simply gibberish before it’s gathered, organized, and analyzed. And, even after the analysis, data still has no value unless the findings are actionable.
Now, businesses know all this. And with the goal of making highly informed decisions quickly, they are increasingly demanding more and more interpreted data in real-time. Information, the ability to understand it and act on it quickly, is a major competitive differentiator that facilitates the identification of new business opportunities, improved customer engagement, and ultimately higher profit margins.
The challenge is, however, businesses’ demands for real-time insights is putting tremendous pressure on market researchers; pressure that many market researchers are not currently equipped to handle.
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