- Data integration
- Product-specific surveys
- Advanced reporting
- NPS tracking
Thanks to an award-winning Voice of Customer (VoC) program built with Forsta, Virgin Money has made customer experience a driving force in its banking business.
How to hear and harness 3.3 million customer voices
Virgin Money’s business is vast – 3.3 million customers, all at different points of their journey, all dealing with different products, and all meeting and speaking to the brand on different channels. The question was, how do you tune into so many voices, and turn insight into action when you do?
More customer stories
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Getting the balance right for KS&R Tools used Surveys design Data visualizations Live video Digital interviews Text analytics How we helped market research firm KS&R balance keeping their tailor-made approach to research with saving their people time. The challenge Creating custom-made research despite market pressures Making sure their research is custom-made for clients is at the heart of KS&R’s strategy. But around them, […]
Turning satisfaction into a science Tools used Survey design Visual reporting Customer satisfaction analysis Issue resolution alerts World-leading medical device company CareFusion wanted to up their game when it came to customer satisfaction. Forsta helped them build the Voice of Customer (VoC) program to take on the task. The challenge Ad hoc surveys that weren’t telling the real […]
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