Video open ends
Research best practices
Why video open ends?
Forsta’s survey platform enables respondents to submit video open ends, or a video capture via a webcam or mobile video camera. With the video open end, the respondent is asked to record and upload a video in response to a question or exercise in the survey.
The idea here is to provide a way for the respondent to express themselves beyond rating scales. The video open end can serve a similar function as an open end text question, but also be a richer source of data. Studies have shown that respondents say more on video than text open ends.
Visual and audio cues convey emotions in a way that text cannot. From a person’s tone and facial expressions, a video can vividly illustrate how a person feels.
More customer stories
Improving brand equity through AAU Surveys
Improving brand equity through AAU Surveys How is your brand doing? How much do your customers like or dislike what you have to offer? And, when was the last time you asked them? An important part of driving customer loyalty is having a good understanding of the brand experience. In other words, what is the […]
The definitive guide to designing mobile surveys
The definitive guide to designing mobile surveys According to Pew Research (1) a majority of U.S. consumers own multiple digital devices (desktop/laptop computer, tablet, and smartphone) and they seamlessly move from one platform to another as a part of their everyday lives. It is common for consumers to start an online shopping experience on a […]
7 Secrets of customer experience strategy
7 Secrets of customer experience strategy 7 secrets at a glance Build executive support Strategize and plan Get organized Lose the silos Communicate Add Voice of the Employee Act fast and innovate Over the past few years, Customer Experience (CX) programs have become an established path to delivering enhanced customer experiences, engaging employees and driving […]
Learn more about our industry leading platform
Get industry insights that matter,
delivered direct to your inbox