Helping Kantar Media cut through the noise
Tools used
- Deck creation
- Infographic dashboards
- PowerPoint batch reporting
When research firm Kantar Media wanted to strip away the excess to give clients the insights they need, they came to us for help.
The challenge
Saying goodbye to death by data
Kantar Media’s clients wanted more. They wanted insights they could easily read and interpret – no more sifting through massive databases or reams of tables. Plus Kantar Media’s old dashboards weren’t just time-consuming to build – mistakes were slipping through. Could we help?
“When I learned that Forsta could work directly on respondent-level data, I felt like I found the golden ticket. With Forsta, we have improved our research offerings to better meet clients’ needs – at a time when the market really demanded that change. Today, as we experience continued success in traditional markets and rapidly enter new ones, I look back at our decision to use Forsta as one of the key factors.”
Jayne Krahn
VP Product Research Operations, Kantar Media
Our solution
Working with participant-level insights
Kantar Media’s survey insights are based on individual data, which they can analyse in a huge number of ways. They then scale that up to a larger population to make their insights. Unlike most dashboard solutions, our platform understands that. And it was able to work on the participant-level data they needed.
The results
Building dashboards in hours instead of weeks
With our application programming interface, Kantar Media have been able to raise their profile in their clients’ companies, boosting the amount of time clients spend using their dashboards and dramatically cutting the time they take to build. Not only that: they credit us with helping them work in new markets, like insurance firms and small ad agencies.
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